Lowe’s Home Improvement stores recently felt obligated to issue an apology. They called the artificial Christmas trees in their catalogues “Family Trees.” This caused outrage by folks who argue to Keep Christ in Christmas. I remember the refrain Keep Christ in Christmas from my childhood. Then, it was based in using the term “Xmas.” I remember bumper stickers in traditional gothic type with a holly leaf and berries. My very Catholic parents were all over that one.
In the late 1980s, artist Andres Serrano created “Piss Christ,” a photo of a plastic crucifix immersed in a container of urine. As with a lot of the art rooted in social commentary, like the works of Marcel duChamp and even Auguste Rodan in their day, simplistic interpretations and knee jerk reactions abound. This art was intended to repulse, and it’s the business of art to tap into the more inaccessible emotions and imagery to create the possibility for the partaker’s transformation.
But we are a culture for whom art has been largely usurped by commodity, and the free market gives us least common denominators of creativity to ensure the broadest audience. The entire Disney enterprise, full of incredible talent and creativity, embodies this commoditization perhaps in its purest sense. Pop culture, rather than a diversion, has become a new baseline measurement of normalcy. The day-to-day, idiosyncratic nature of human life is now measured AGAINST popular culture, rather than the other way around.
So it’s no longer horrifying to mass-produce, in plastic injection molds, the symbol of the savior of the world. That act of manufacture and free markets is the baseline culture that we now inhabit. Serrano turns it on its head and desecrates the object which is the original desecration, thereby holding up a mirror to our acceptance of the trashing of that which is sacred. He reminds us that the most transcendent phenomenon in recorded history cannot, and maybe even SHOULD not, be reduced to a cheap consumer product. He does it as an artist does it: no apologies, no hesitation, like a child saying the thing that you’re not supposed to say.
But we are not looking to be corrected, to be jarred, by art anymore. We are looking to be represented as we like to see ourselves. Advertising and marketing are so successful and ubiquitous nowl; we want to believe that we can potentially inhabit the perfection they are selling. We have entered the false world of marketed perfection, and want to be part of that world. Megachurches appeal to that, and are open about marketing themselves to the most fruitful target audience: the young male.
Our marketing of plastic crucifixes has become much more sophisticated. Christ was pretty darned clear about his feelings on the proximity of prayer to the activities of the free market. From the anger in the temple(Mark 11:15-19), to the famous “unto Caesar” statement, he saw a clear delineation between the two places.
But we have blurred this line, and now the marketplace has become the temple. That which is most real is that which is for sale. Prayer is what you do between all that shopping, if you have time. Somehow, as “Piss Christ” shows us, somewhere along the line, the profane became sacred. The Christmas tree, which has NOTHING to do with the birth of Christ, and a marketing catalogue from a home improvement store have arguably usurped the place of, and importance of, the sacred in this season.
A person concerned with really keeping Christ in their Christmas should be working for precisely this kind of severing of the sacred from the commodity. The free market sees a market for their trees that goes beyond Christians. It’s not political correctness (although that may have been the impetus), it’s just good business. I am glad to take back my Christmas from Sam’s Club, Wal-Mart, and other retailers. I’m glad that they may be less and less in control of the meaning of Christmas, and the word Christmas. I’m glad that it’s referred to as the holidays in their context, and as Christmas among Christians. I don’t need the marketplace to reinforce my faith. If I do, it’s not faith, it’s something else that I don’t really understand. I think it may be fear and a need to be in control, to be right, to have others agree with us, to bully, and to intimidate.
Somehow, that amazing birth seems dishonored by this discourse. I won’t wear my faith on my bumpersticker, produced by low wage Chinese factory workers. I’d rather put my energy into living it in my heart, which begins, I suppose, by forgiving those who don’t know any better, for those who will elect to “Buy It Now” on this car magnet so it ships before Dec 25.




