There is an iconic video that Eddie Murphy did while still on SNL called “White Like Me.” Through the most banal of daily encounters, a newsstand, a bus ride, a trip to the bank, we are treated to an outrageously funny look at what it means to be white and glide through life unencumbered by the obstacles non-whites face. It’s exaggerated, but not untrue. Let me explain.
I am white. Very white. So white that I never really had to deal with the issue of how I felt about people of color until I became an adult. My upbringing did not put me in touch with people of color at all, beyond the men from Haiti that buffed the floors in the hospital where my father was the administrator. I had to move to NYC in my late teens, and get beyond the racism of my family to meet people of color and find out about a world I didn’t really know existed, beyond the race riots in Newark on TV in the 1960s.
That very fact of my upbringing fills me with a kind of horror. And the very fact that, until I was 49, I never really understood even a little about the day-to-day of American people of color is just awful. I still don’t understand — what white person can? But, as the mother of a wonderful little African girl, I have encountered, as Eddie Murphy’s depiction tried to convey, how even the most little things are different for people of color. Very little things in my case, less obstacles than annoyances, but no doubt indications of larger issues afoot in America.
Let’s start with hair and skin care. Yes, every store has a black skin and haircare section. But, it’s a crapshoot as to which store is going to have what product. So, CVS carries Palmer’s Cocoa Butter on one day, but the next week decides it won’t carry it. Also, they don’t carry the full line of products the way they do for, I have to say it, white hair and skin care products.
Why do I say white hair and skin care? Because our commercial and popular culture is no more race-neutral than using “him” in a sentence is gender-neutral. It’s white. Because the hair care section of CVS, or any large pharmacy chain, or big box store with a pharmacy section, has every possible permutation of Olay, Dove, Biolage, Matrix, yada, yada, yada. But how many products by Palmer’s, TCB, Olive Oil, do they carry? From the looks of it, it’s whatever fell off the truck first, and it’s never consistent from store to store. You need to go to Sally’s for a full wall of the stuff. Which means an extra trip to a special store, which is always convenient, particularly for a demographic of overstressed working single mothers, much less this overstressed, but privileged, working married white person. I’ll go on.
Dolls. I go to Target a lot for clothes, housewares, and groceries. Did you ever try to find a black doll in a Target? Don’t hold your breath. There may be one or two tokens lying behind something, or in the less popular types (like the $5 cheapo Barbies) but the black Barbies and Baby Alives are decidedly low-profile in a Target store. And if you find a non-white Barbie, chances are she’s more biracial than anything else. Nothing that matches my Mihiret’s gorgeous dark chocolate skin.
Licensed character linens. My daughter likes anything pink or Barbie. Try finding a black Barbie fleece throw, or sheets, or curtains, or linens with ANY character of color for a girl? One set of Black barbie sheets appear to exist in this world, and they are lame and homely, decidedly non-glamorous, and you have to get them online.
Yea, Dora. White people feel less gullty now that there’s a Dora option. News flash: Dora’s not black. And she is not glamorous like Barbie. When you want glamour, you don’t reach for Dora and her backpack and her hiking shorts.
Kiddie makeup. My daughter likes lip gloss, eye shadow, and nail polish. The makers of these trinkets for kids have decided that pale pastels are appropriate and girly, not too sophisticated. But, black girls just don’t make it with light blue eye shadow and pink lip gloss. The stuff almost doesn’t show up on Mihiret, and when it does, she looks kind of clownish. No dark skin kiddie makeup exists — I’m sure it does online, but, again, WTF?
Here’s the kicker now that I’ve fallen off the PC wagon completely with Barbie and little girl makeup. Want to know the one store where you can consistently, from store to store, find black girl’s products in large volume and variety? Wal-Mart. How does a middle-class white woman like me square that with the “don’t shop at Wal-Mart because it exploits everyone” mentality? Well, like everything else you want to do for your kids, you don’t. If the local toy shops on the Charlottesville Downtown Mall wanted to sell me black toys that weren’t so over-the-top “multicultural” PC black dolls in African clothing instead of western clothing like the white dolls, if they had black dolls that were just playful and glam, I’d buy. But white shopkeepers are so uneasy with these products.
I’m hoping for a line of “Sasha and Malia” products for little girls. Seems like the best branding idea since Mary Kate and Ashley. It could even include a smaller set of anemic pastels for those poor white kids who just can’t pull off the glam hair accessories and dark maroon lip gloss without looking like they’re headed for a public breakdown on “Toddlers and Tiaras.”
Let’s face it. My outrage about these inconveniences is such a small thing compared with what it’s like for any person of color to live in America. But, if these small inconveniences are any indication, Mihiret and I have a lot bigger things to face moving forward through the years on her journey to become a powerful American woman of color. Pray we can take that journey successfully together, and with all due glamour. To all the women of color out there who are rolling your eyes right now, you’re right. I am pathetic
PS: Snapaholics rules!

I’m big on window shopping. Mostly, I like to go out and shop, see all the things I want, not be able to settle on anything, and then buy some things for the kids. It’s easier somehow. I know what would make them smile. Knowing what would make me smile is a much harder nut to crack.




